By clicking around YouTube, it’s easy to see that many creators have made a lucrative business off their YouTube channel. What is the secret to the YouTube business? But how much do they really make? And how do you become one? Let’s take a look!
Become a Part of the YouTube Partner Program
The YouTube Partner Program is the first way to begin generating income from YouTube. There are many eligibility requirements to getting accepted into the Program, but, most notably, a creator must have at least 1,000 subscribers and at least 4,000 valid watch hours in the last 12 months. By joining the YouTube Partner Program, creators permit YouTube to use their channel as a vehicle for advertising. This method can bring a creator about $3-5 per 1,000 views.
Advertisement Revenue
Have you noticed the ad that plays before, during, or after a video you watch on YouTube? That creator gets money from your view on that ad. Many factors are involved when determining how much a creator makes from ad revenue – the number of clicks the ad receives, the number of video views, the quality of the ad, etc. On average, for every 1,000 ad views, a YouTuber makes about $0.18.
Affiliate Marketing
Creators with medium- to large-sized followings that engage with their channel will likely have many companies wanting to work with them through affiliate marketing. Through this method, a company will pay the creator a commission for being an affiliate, or ambassador, of their brand. The commission is based on the number of viewers who click the provided link to the product as well as the number of viewers who bought the item or service. Often the commission is an agreed-upon percentage between the company and the creator.
Brand Sponsorship
To take affiliate marketing up a notch, Creators can be sponsored by a brand. Through this method, Creators will review, unbox, or otherwise promote a brand’s products or services to increase sales. Many “YouTube-famous” Creators with a large subscriber base can earn thousands of dollars from brand sponsorships.
How Do I Become a YouTuber?
While becoming a YouTuber could have a promising future, it’s important to consider these things before you get to posting.
Post High-Quality Videos
Would you rather watch a blurry video that’s hard to hear or one that has a clear video quality with audio that’s easy to hear? We already know the answer to that! Viewers are more likely to click on and watch a video that you made with high-quality gear. Additionally, your credibility will increase from that of someone who just makes videos to that of a professional content creator.
Find Your Niche
What are you passionate about? What do you want to teach others? Whether it’s how-to videos and tutorials or talking about a specific subject, be sure to keep to a theme. This way, you’ll find your audience and help them find you!
Post Regularly and Often
Your subscribers would like to know that you’re regularly engaged with the YouTube channel and posting often. You can even make a posting schedule! If you plan to post every Monday evening or every Thursday afternoon, let your subscribers know. Then they’ll know when to tune in and engage with your channel.
Key Takeaways
While becoming a YouTuber can be a prosperous career move, it’s important to remember that just because you started a YouTube channel doesn’t mean you’ll be making millions in no time. Nothing worth doing comes easy, but with time, effort, and dedication to making quality content, you could be on your way to calling yourself a YouTuber.
